Our Mission and Vision
Florida Farm Finder began as a grassroots Facebook group during the COVID-19 pandemic—a time when many people became acutely aware of the fragility of our food systems. What started as a simple effort to help families find local food sources quickly grew into a vibrant community of farmers, food advocates, and consumers committed to supporting farm-direct food in Florida.
Today, we are scaling into a full-fledged nonprofit organization with a clear and purpose-driven mission: to connect Florida’s families to local food sources while empowering small farms through community engagement, marketing support, and on-the-ground advocacy.
Our Goals:
Champion Local Farms
We spotlight small farms across Florida, ensuring they get the visibility and support they need. Through storytelling, digital marketing, and in-person events, we’re helping farmers thrive while making it easier for consumers to shop directly from them.
Mobilize Marketing Dollars for Impact
We’re directing local food marketing funds and the power of our community to initiatives that make a tangible difference—like event production, outreach campaigns, and public education. Every dollar we raise goes back into building a stronger, more resilient local food network.
Host Community-Focused Events
We produce engaging events—like Meet Florida Meat and our local markets —that bring farmers, families, and food lovers together. These gatherings help build awareness, foster trust, and create lasting relationships between producers and their communities.
Expand Our Reach Across Florida
To better connect with farms and communities across the state, we are currently funding the build of a dedicated vehicle. This “farm tour mobile” will allow us to travel efficiently, visit rural and urban farms, document their stories, and bring farm-fresh experiences directly to the people.
Empower and Educate
From social media campaigns to educational workshops, we are creating resources that inspire more Floridians to support small farms, understand where their food comes from, and make healthier, more sustainable food choices.
